Going to be changing to silver accent jars (otherwise the same, color on the cap is the only difference) for all full size powder products. These are just like the ones our (F/S) Halloween shadows are in this year. We'll try to avoid mixes of the old and new in orders, but it's bound to happen a few times.
Have a grand weekend!
Thursday, October 20, 2011
Thursday, October 6, 2011
10/6
Extremely busy in the studio today: we're trying to get all remaining orders through 10-3 out tomorrow, and filling the remainder of the Lip Lustre tubes in the smaller size so they can be listed as stock this weekend. Once sold out in available colors, I don't plan to bring back that size. We'll have the larger size listed, too.
Just a quick note to let you know of the recent cuts, most are rather old shades and poor sellers, though two were pulled as a result of main shade discontinuations by the pigment manufacturer.
Dark Magik, introduced in 2006
Delvian, 2009
Fujiro, 2005
Montalivet, 2007
STFU, 2009
Njordr, 2007
Princess of Darkness, 2009
Ravens & Writing Desks, 2009
Sennyo, 2007
Valhalla, 2006
Pure Sugar, 2005
Victorian Vamp, 2006
Ouch, that's a lot of purple. Dark Magik may return if we get it to cease pulling bronze.
Just a quick note to let you know of the recent cuts, most are rather old shades and poor sellers, though two were pulled as a result of main shade discontinuations by the pigment manufacturer.
Dark Magik, introduced in 2006
Delvian, 2009
Fujiro, 2005
Montalivet, 2007
STFU, 2009
Njordr, 2007
Princess of Darkness, 2009
Ravens & Writing Desks, 2009
Sennyo, 2007
Valhalla, 2006
Pure Sugar, 2005
Victorian Vamp, 2006
Ouch, that's a lot of purple. Dark Magik may return if we get it to cease pulling bronze.
Monday, November 15, 2010
Gratitude, and your blog.
I would like to thank you, many of you, for your blog posts regarding our shipping structure change. All that really changed was the minimum for free shipping, the low rates for smaller orders didn't get altered much. I really appreciate the kind words and support. If you've been "around" a while, you know that I detest raising prices, so I had put this off for many months.
Along those lines, I wanted to spotlight a few bloggers as I've done in the past. As much as we appreciate all of you, I'm going to post some newer links that I haven't before. Some I just came across in the past few days. Hopefully I'll remember to come back here and post more later in the week, and if you have suggestions, feel free to share in the comments, including your own. These blogs obviously feature other brands as well, especially Indies. You lovelies are what keep us all going.
Cosmetics and Cats: Vivid photos with swatches and reviews.
Sparkling Luna: Gorgeous EOTDs, crisp product photos.
Cinseven13: Many swatch photos and lovely looks.
Makeup Musings: Have I mentioned Kelley before? Stunning looks and video tutorials.
Chikarina: (in German) Creative looks and videos, reviews and vivid product photos.
Stay Beautiful: Lovely, versatile looks and swatches.
That's all for now, more next time. Love you everyone!
Along those lines, I wanted to spotlight a few bloggers as I've done in the past. As much as we appreciate all of you, I'm going to post some newer links that I haven't before. Some I just came across in the past few days. Hopefully I'll remember to come back here and post more later in the week, and if you have suggestions, feel free to share in the comments, including your own. These blogs obviously feature other brands as well, especially Indies. You lovelies are what keep us all going.
Cosmetics and Cats: Vivid photos with swatches and reviews.
Sparkling Luna: Gorgeous EOTDs, crisp product photos.
Cinseven13: Many swatch photos and lovely looks.
Makeup Musings: Have I mentioned Kelley before? Stunning looks and video tutorials.
Chikarina: (in German) Creative looks and videos, reviews and vivid product photos.
Stay Beautiful: Lovely, versatile looks and swatches.
That's all for now, more next time. Love you everyone!
Friday, November 12, 2010
Quick note regarding shipping changes
I did increase the free shipping amount today after wanting to do so for months, because over the past few years, offering free shipping on all orders over such a low amount ends up being very costly. You may have seen when my chemist 'tweeted' that October's USPS totals were more than what he makes in a month, which was true. The fall is always our busiest time of the year, and September and October saw three times the order volume of last year at that time. Of course I needn't explain a reason for the change, but I prefer to let our clientelle know what's going on when major changes are made. The low postage rates are still there for orders under $40. It is as follows:
Small orders have low rates: Shipping cost for US orders under $40 is from $1.75 to $3.00 (First class).
Shipping cost for orders under $40 to Canada is from $2.25 to $3.25.
Shipping cost for orders under $40 to all other worldwide destinations is from $2.75 to $4.00.
Thank you for your continued patronage and support. We love you!
Small orders have low rates: Shipping cost for US orders under $40 is from $1.75 to $3.00 (First class).
Shipping cost for orders under $40 to Canada is from $2.25 to $3.25.
Shipping cost for orders under $40 to all other worldwide destinations is from $2.75 to $4.00.
Thank you for your continued patronage and support. We love you!
Friday, September 10, 2010
Gel primer containers
Look like at the end of next week the primer will be available in a larger size - a little over .75oz instead of .50oz, and it will be in plastic flip cap cosmetic bottles. They're white (ugh), and should be better for travel and longer-term storage.
Saturday, July 10, 2010
The importance of Beauty Bloggers: A cosmetic company's perspective
If you're reading this, you probably also read beauty blogs or write one. You also know that there is a wide array to choose from, from blogs that give reviews and photos of a broad range of cosmetics, to quite a few that specialise in reviews of certain product types such as skincare, nail polish, or lipstick. Some of these bloggers are devoted and passionate about the products, whether they're in the industry or just love makeup. For the most part, you can count on real reviews and photos, usually applied or swatched to give you a better idea of the product. In the United States, by law a blogger must state if they received a product as a gift or free for reviewing purposes, but this doesn't detract from companies sending products to well-known blog owners. Some people may see this as a negative aspect, but it allows more products to be tried and reviewed that the writer may not have previously known about or had in interest in. Most of the time, the bloggers purchase their own products, and many are professional makeup artists with rather impressive collections. None of this is news, and these bloggers have been utilised by stores, manufacturers, and trade shows. However, people are often surprised when informed of just how much impact the blogs and videos can have, even the reviewers themselves.
The majority of beauty blogs have one important factor in common: they are an invaluable resource for not only consumers, but cosmetic stores and manufacturers. This is somewhat obvious, otherwise companies would not be so anxious to send the goods, but sometimes just a single review on a well-known blog can completely alter the sales pattern on a single product.
As an example, two eye shadow shades from the company I work at that were recently used together by a blogger who also posts tutorials on Youtube. Both shades did well by themselves, one being a top seller. Upon seeing each colour, most people, myself included, would not think to think to pair them. However, her use of the colours was executed so well that they paired perfectly. The day after that look was posted, several people bought the two shades, most of these being new customers. Our top-seller has been reviewed by quite a few well-known bloggers over the past year, plus many smaller beauty blogs, which is exactly how it got to be such a fast moving product. Some budding Indie companies have been bounced into the public eye by popular blogs, often because the smaller companies have the ability to change according to customer wants and needs. That's not to say larger companies don't take the same approach, although they're not usually as able to do so on such an individual basis.
Of course slow sales are often a determining factor in product discontinuations, and sometimes a blogger will review a product that the manufacturer was considering halting production on. If the blogger reviews it favourably, and demand increases, the chance is greater that it won't be discontinued. This usually applies to smaller or Indie companies rather than large corporations.Sometimes in the wide world of cosmetics, a blogger reviews a product and finds a major flaw with it in some way. Often, numerous readers will comment that they, too had this problem or disliked that feature. Such a post and subsequent comments can sometimes be brought to the attention of the company, either directly or via search engine if they track customer response, as many do. There's a good chance that the manufacturer of such a product is unable or unwilling to change the design or formulation, but quite often they will. Sometimes a product tested well, but when used by many people, a large enough number complained of a skin reaction, faulty dispenser, etcetera.
In-depth skincare reviews are especially helpful, as so many people have sensitive, acne-prone, overly oily, or chronically dry skin. After years of trying countless products that just aggrivate the skin, it's fairly easy to find bloggers that have the same or similar issues and check out the products they recommend, while not bothering with the ones they couldn't wash off fast enough.
Beauty blogging is a fairly recent trend, but its impact on the cosmetic market goes far beyond pictures of shopping bags and lipgloss.
©2010 R. Connolly
The majority of beauty blogs have one important factor in common: they are an invaluable resource for not only consumers, but cosmetic stores and manufacturers. This is somewhat obvious, otherwise companies would not be so anxious to send the goods, but sometimes just a single review on a well-known blog can completely alter the sales pattern on a single product.
As an example, two eye shadow shades from the company I work at that were recently used together by a blogger who also posts tutorials on Youtube. Both shades did well by themselves, one being a top seller. Upon seeing each colour, most people, myself included, would not think to think to pair them. However, her use of the colours was executed so well that they paired perfectly. The day after that look was posted, several people bought the two shades, most of these being new customers. Our top-seller has been reviewed by quite a few well-known bloggers over the past year, plus many smaller beauty blogs, which is exactly how it got to be such a fast moving product. Some budding Indie companies have been bounced into the public eye by popular blogs, often because the smaller companies have the ability to change according to customer wants and needs. That's not to say larger companies don't take the same approach, although they're not usually as able to do so on such an individual basis.
Of course slow sales are often a determining factor in product discontinuations, and sometimes a blogger will review a product that the manufacturer was considering halting production on. If the blogger reviews it favourably, and demand increases, the chance is greater that it won't be discontinued. This usually applies to smaller or Indie companies rather than large corporations.Sometimes in the wide world of cosmetics, a blogger reviews a product and finds a major flaw with it in some way. Often, numerous readers will comment that they, too had this problem or disliked that feature. Such a post and subsequent comments can sometimes be brought to the attention of the company, either directly or via search engine if they track customer response, as many do. There's a good chance that the manufacturer of such a product is unable or unwilling to change the design or formulation, but quite often they will. Sometimes a product tested well, but when used by many people, a large enough number complained of a skin reaction, faulty dispenser, etcetera.
In-depth skincare reviews are especially helpful, as so many people have sensitive, acne-prone, overly oily, or chronically dry skin. After years of trying countless products that just aggrivate the skin, it's fairly easy to find bloggers that have the same or similar issues and check out the products they recommend, while not bothering with the ones they couldn't wash off fast enough.
Beauty blogging is a fairly recent trend, but its impact on the cosmetic market goes far beyond pictures of shopping bags and lipgloss.
©2010 R. Connolly
Wednesday, June 2, 2010
Long, long day and it's only half over
Last night I changed the header images over to reflect the new font. Not a big deal in itself, but you will see orders containing a mix of the old font & the new for the next couple weeks, since I'm not about to just throw out hundreds and hundreds of product labels. The styles are similar enough that it's not a monumental change.
Yes the site is currently down for a couple hours because we're moving to a new host and server, which I will refrain from going into further detail about yet. It's a major change, though hopefully the nameservers don't take more than 2-4 hours to reflect it. It was around that last time.
Yes the site is currently down for a couple hours because we're moving to a new host and server, which I will refrain from going into further detail about yet. It's a major change, though hopefully the nameservers don't take more than 2-4 hours to reflect it. It was around that last time.
Saturday, March 20, 2010
Here we go
- Shadow Full Size (e/s is about 1.25 to 1.5 tsp) - $5.90 (was 5.25)
- Shadow Mini (sample) - 1/3tsp = $2 (was $1.75 for 1/4tsp)
- Arcane Shadow Full Size - $6.35 (was $5.95)
- Arcane Shadow Mini - 1/4tsp = $2 (was $1.75 for 1/8tsp -see, twice as much for .25 more)
- City Glam Mini - 1/4tsp =$2 (was $1.75 for 1/8tsp. Full size price did not increase)
- Fluff - reduced in price by .50 (not including sample)
- Pixie Epoxy - reduced in price by .50 (not including sample)
Buying 3 Mini shadows does not equal a full size amount though. Shadow jars are packed down, and have about one and a quarter to one and a half teaspoons of shadow.
We did not change jar sizes or styles. On my way to edit photos of the "new" shades that have been promised since January. Please email if you have any questions or if we majorly messed up something. staff@fyrinnae dot com , no spaces of course.
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