Monday, October 1, 2012

"Duochromes", Arcane effects, and other matters.

Frequently I see people refer to our Arcane line (or shadows/nail/lip products with similar effects) as "duochrome", what we refer to as "Dualcolors" for Fyrinnae. In the color cosmetic field, this generally refers to one color with another color mixed into it or laid on top of it, in the case of a sheer highlight on top of an opaque base color. These are formulated in a way to allow 2-3 distinct hues to be visible at once. For example, our eye shadow Wicked is a satiny dark violet with a lighter turquoise shimmer on top. The particles are mixed together, but upon application the highlight appears to lay on top of the other colour. There are many, many colors like this in the cosmetic world. The Arcanes, however, are different. Sure, some are also two distinct colors such as Faerie Glamour and Conjuror, but when brought to the light or viewed at an angle, the highlight changes hue, sometimes to more than 3 variants, so you can see more than just a couple flat shades. The pigments used in creation of these eye shadows (they show up better in nail polish which you probably know; the enamel or liquid helps reflection) do shift to various hues, depending on angle, proximity to light, and yes, the color-vision of the viewer. We all see colors differently. Reflection of light shows you varying colors, in the same manner a prism gives off a rainbow. These variations stay in the same color families, though. You won't see a bright yellow change to royal blue, but a coppery yellow may shift to orange to warm pink or red.

When we pen the Arcane descriptions, the initial colour or mix is given for how the shadow appears viewed straight on, at about arm's length, with indoor lighting. About the distance, or a little closer than other people will see it on you. Some of these look fairly blah in sunlight, or it kind of blends the hues together.


On to the Samhain set for this year: This weekend we did raise prices on most products, though pressed shadows, Pixie Epoxy, gel primer, and most face powders stayed the same. Shipping was raised from free at $50 to free at $75. Giving free international shipping adds up fast, but I don't want to eliminate that. Changing some mini prices caused an odd glitch so those had to be done one by one, which took hours, hence the store being closed for most of a day while it was completed and checked. The new colors were posted earlier today, but I never announce it, because there is always a sudden mad rush to buy them, and especially with the recent pressed shadow release, we usually have as much business as we can handle without working exceedingly long hours (and there are five of us here which crowds the studio when hours greatly overlap), which a couple of us do anyway. We always try to get everything out the door quickly, but if suddenly incoming purchases triple (or more, as happened last September), the waiting time frame will increase. For example, if at work or school you (or your group) can get 10 tasks done in an hour, then one day a supervisor comes and says you must now get 30 tasks done in that same hour...you get the picture. I don't want to have to close the store for orders, but that may end up happening this year given the overnight popularity of our pressed shadows. Daemon's Tail, Te Amo, and Polar Bear keep selling out the fastest. I'll wager that is odd of me to write, but I strive for honesty with customers, and keeping our products developed and produced here as they always have been. Remember, we never do limited editions, so the Samhain-theme products will still be here next month and the next, and so on.

I'm not in the office now, but will be down there and reply to email later today.